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Hoven Company Bio

Hoven The Company
Hoven is a designer, manufacture and marketer of high-performance action sports products. Born on
the beaches of  Southern California, Hoven is rooted in the heritage of surfers, snowboarders, but
extends far beyond. The Hoven brand not only connects with the core market, but also reflects the
lifestyles, personalities and passions of active individuals everywhere.

Mission
From surf to skate to snow, Searching Further is our Mission. It's continually seeking out the perfect
wave; discovering the greatest place to skate, an endless search for pristine powder. It's a relentless
quest to do business differently, from enconventional marketing methods, to the ultimate products, to
premier distrubition. At Hoven, we never stop searching.

Founded in 2002 , the Hoven brand embraces the authenticity, repution and heritage of the trend-setting
beaches of Southern California.

Hoven founder, Craig Lark, has been extreamely successful in building and marketing some of the
worlds hottest brands. He has pioneered the rise of the premium sunglass industry, and has been a
driving force in keeping it at the forefront of the action sports market for the past twenty years.

Hoven's lifestyle message is not only reflected in our product design, but also in our grass roots
marketing campains. Each message is carefully crafted to create an emotional tie-in with a  familiar
stlye, attitude and icon. An Effective mix of marketing has been selected to effectively protray these
messages, including athlete sponsorship, point of puchase displays and posters, and our website,
located at  www.hovenvision.com to create an iteractive experience that effectively reaches our target
audience wherever they may be.

Target Market
From skateboarding to surfing-and everything in between -  our target market is a diverse and eclectic
mix of young – minded individuals. The youth culture vibe begins in California, but it extends far beyond
that. Its the youngest surfer taking its first spill of his first 10 foot  wave. And it's the pro boarder taking
home his 10th  title. It's on snow it's on water it's on land. It' anyone out there and getting it done. The
Hoven icon , a skewed H, represents the progressive core market and forward-product, the ultimate
marketing strategies and ultimate distribution, we cultivate an emotional link with our target market.
It's a link that not only creates a unique brand personality, but that also drives traffic into stores to
puchase product.

Marketing
Each member of our team is deeply associated with the lifestyle and brand image of Hoven. This allows
Hoven to identify with latest  trends and formulate cutting edge design and breakthrough marketing
concepts. The strength of the company lies with the success of grass roots marketing. Hoven will
continue in the tradition of the past success of Oakley and Arnette. The brand will be built on the
beaches, mountain peaks and skate parks worldwide. Hoven's target market is considered to represent
the cutting edge of a campaign, sponsorship of extreme athletes, sponsored events, local TV
commercials, into displays and an interactive web experience. All of these components will be key to
building a strong, trend-setting brand.

Athletes
Hoven athletes provide real content for our events, advertising and website. They are vital ingredients in
setting trends and movements. Hoven's two top surfers compete on the WCT and have a reputaton of
being progressive trend setting style makers: Tim Curran, and Shea Lopez.

Tim ( Oxnard, California ) is the young and has yet to hit his prime. Although very young age, Tim is a
pioneer with the new style of surfing with includes aerials and flips. For the past couple of years, Tim
has been the top five of all surfers receiving the most exposure, including editorial and advertisments.
Hoven considers Tim to be one of our greatest assets and something that distinguishes the company,
and Shea Lopez.

Surfing Magazine recently tagged Shea Lopez ( Daytona Beach , Flordia ) in a featured article as “the
hardest working man in surfing”. Hes a veteran of the WCT and is in seach of the world titl. Hoven can
count on Shea to not only do well in the contest, but also to receive a lot oif editorial coverage.

Hoven also sponsors other profexxionsl surfers to give the company legitimate status, global appeal,
and demonstrate the company  supports the up-and- coming kid. They are: Kasey Curtis, Magnum
Martinez, Cam Powell, Bane Wetzel, Greg and Rusty Long.

The sponsorship fo amateur surfers is another improtant program that enables the company to be  at
the grassroots level and chieve the status of beinig core at the high school age. Our amateur surf team
includes: Tony Adams, Darryl Goodrum, Dustin Franks, Sean Marceron, Brock Morgan, Nick Roza,
Jason Miller, Drew Venture, Tommy Vos, and Grayson Adams

Hoven has already signed our first wakeboarding athlete, Brian Fancis. He is quickley becoming a
household name in this fast growing market by climbing up the world rankings and appearing in editorial
photos in wakeboarding magazines.


Hoven has chosen to target skateboarding, motorcross, and snowboarding as the next athletes to
provide sponsorship. Our skateboard team will be spearheaded by skateboard icon Jason Jesse Who
will help Hoven choose the right athletes. As the company introduces its first goggle, Hoven is
committed to building a solid motorcross teams that will include supercross and freestyle riders and
world class snowboarders.

Music
In addition to athletes, Hoven also sponsors music artists. Hoven's target market is entrenched in the
music scene. Hoven is using this unique marketing tool to reach the youth, and have official
sponsorship of brands that include: New Found Glory, Red West,
Finch and Rufio. These bands represent the youth culture to fullest, and are constanly in front of
thousands of fans. Hoven had an autograph session: “early evening session with New Found Glory” in
October 2002  at the retail location Tilly's in Huntington Beach.
The Event was a huge success for both branding Hoven and Creating a relationship with one of the
most improtant retailers in the Southern California.

Editorial
Hoven uses the exposure of its athletes to further endorse the products. Featuring a garners much the
same attention as a bilboard displayed in surf, skate, and snow magazines. Hoven received dynamic
editiorial coverage from 2002-2004.

Events
Hoven uses events ( product tour promotions, contests,demos,autogragh sighnings) to delivera
spectacle core image to stores and customers. In the future, Hoven will tour the country visiting core
accounts, key contests and music conserts. The tour will implement big trucks towing a portable
skateboard ramp. These types of events give support to our athletes and sports that promote
authenticity.

It' s time to do it right. With decades of proven experience in building some of the best brands in the
market, Hoven's founder has brought together all of the key ingredients to build the ultimate brand.
Superior relatrionships with the worlds best manufactures. Premier access to the industry's best
distribution channels. And a vast knowledge and understanding of the industrty. Hoven is giving the
mainstream consumer exactly what they want: HIGH QUALITY COR PRODUCTS, compelling core
marketing and perfect price point.

THE ANSWER IS HOVEN , HOVEN, HOVEN, HOVEN HOVEN HOVEN HOVEN's